Organizers say what youth programming fails to do in terms of direct membership signups, it makes up for tenfold by building indirect awareness and—perhaps most importantly—by establishing goodwill among the community.
The PeopleForBikes Foundation, as part of the Better Bike Share Partnership, will make grants of $25,000 - $75,000 available to collaborations of non-profit community-based organizations, cities, and bike share operators.
Cities can increase users, equity by offering monthly membership and payment options
NACTO releases second paper in “Practitioners’ Paper” series to highlight best practices for cities aiming to address equity issues while introducing or expanding their bike share systems
When the goal is getting people onto bicycles, the best strategy is… getting people onto bicycles. That’s the simple but effective thought process in North Carolina where Charlotte B-Cycle emphasizes group rides as one of its primary forms
In 2011, Boston Bikes, the city agency that owns and oversees Hubway, began offering $5 subsidized Hubway memberships in hopes of making bike share an affordable transportation option for all Bostonians.
For all the focus that innovative outreach efforts and community partners get, bike share systems should not overlook the power of traditional marketing.