The Better Bike Share Partnership is a collaboration funded by The JPB Foundation to build equitable and replicable bike share systems. The partners include The City of Philadelphia, the National Association of City Transportation Officials and the PeopleForBikes Foundation.
Our team is made up of a dynamic crew with expertise across community building, nonprofit management, transportation and policy and much more. Get to know us!
Zoe brings nearly 20 years of development, communications and grant management experience to her position at PeopleForBikes. As Director of Grants and Partnerships, she has helped create multiple funding programs to support bicycle infrastructure, research and innovative efforts to make bicycling safer and easier.
Zoe manages PeopleForBikes’ participation in the Better Bike Share Partnership, a collaboration funded by The JPB Foundation, to build equitable and replicable bike share systems. Zoe has a BA from the University of Michigan, and she lives and rides with her husband and two daughters in Boulder, Colorado.
Email: Zoe@peopleforbikes.org
Waffiyyah is a nationally recognized expert in the realm of transportation equity with a background in nonprofit leadership and youth development. She has presented at several national conferences and provided technical assistance to numerous bike share and micromobility systems working to incorporate equity within their work. As the Education Program Manager for the Bicycle Coalition of Greater Philadelphia, she coordinated its Safe Route to School program, a national initiative promoting safety and physical activity in school-age children through walking and biking.
In her current role as the Better Bike Share Partnership Program Manager for the City of Philadelphia, Waffiyyah works to address barriers to the use of bike share for individuals with low income and BIPOC communities, while increasing equitable access in micromobility systems worldwide.
Email: Waffiyyah.Murray@phila.gov
Aaron is the Transportation Programs Manager for the City of Philadelphia, Office of Transportation, Infrastructure and Sustainability (OTIS). A 10-year city bureaucrat who has a love/hate relationship with rules and process, Aaron is the program manager for Indego bike share and has been involved with the program since its inception.
He currently serves as a NABSA board member, and is one of the founding team members of the Better Bike Share Partnership and has been involved with BBSP since the beginning.
Email: Aaron.Ritz@phila.gov
Nicole is the Program Manager at NACTO supporting Cities for Cycling, and the Better Bike Share Partnership. She’s an east-coast mobility planner interested in institutionalizing the prioritization of historically underserved communities in design and decision-making processes, and her work centers recreating policies and operations around the different ways people define and experience streets and movement.
Prior to joining NACTO, Nicole worked with the Lower Manhattan Development Corporation managing grant-funded community development projects, the NYC Taxi and Limousine Commission on wheelchair accessibility initiatives, and MTA Bridges and Tunnels, where she worked on the implementation of citywide cashless tolling. Nicole holds a Master of Urban Policy Analysis and Management degree from The New School, and a Bachelor’s of Science in Urban and Regional Planning from East Carolina University. Nicole is passionate about the role of community engagement in the development of public resources, and the use of transportation programming and policy as a tool for social equity.
Email: Nicole@nacto.org
Kate is Director of Strategy at NACTO, overseeing NACTO’s work on cycling, bike share, safety, transit and other policy issues. She leads a variety of strategic and programmatic initiatives and programs: Kate helps cities address climate change through the American Cities Climate Challenge, developed NACTO’s efforts to advance racial and economic equity through the Better Bike Share Partnership, helps NACTO’s 70 member cities develop guidelines for regulating shared micromobility, and she even manages the organization’s Agency Accelerator programs to help cities structure themselves for success.
Other publications include “Equitable Bike Share Means Building Better Places for People to Ride,” the annual bike and scooter share snapshot series, and the Next City op-ed, “How We’ll Know When We’re Getting Bike Equity Right.”
Kate has over a decade of experience in transportation policy and implementation. Prior to NACTO she worked at the New York City Department of Transportation, where she designed and implemented Citi Bike, the nation’s largest and most heavily used bike share program. Also at NYCDOT, Kate was a lead author of Mayor de Blasio’s Vision Zero Action Plan, creating the policy framework to help bring traffic deaths in New York City to their lowest recorded levels.
Kate holds a Master’s in Public Policy and Urban Planning from the Harvard Kennedy School of Government.
Email: Kate@nacto.org
If she’s not riding down to the Boulder farmers market, Melissa is hard at work managing marketing for PlacesForBikes and the Better Bike Share Partnership. Her passion for the outdoors and constant desire to learn helps her advocate for better bicycling in communities big and small. Melissa believes bike riding is one of the most liberating hobbies in the world — all you need is an extra tube, water and a bunch of good snacks.
Email: Melissa@peopleforbikes.org
Farrah is in charge of all communications for the Better Bike Share Partnership. She’s eager to bring more awareness to bike share issues, plus tell new stories about developments in the community.
After graduating from the University of South Florida, Farrah focused on finding a career that both helped and elevated people and communities. From working in an autism clinic to working for a personal finance magazine whose mission was to help Americans save more money, she’s had the opportunity to (hopefully) make a difference in people’s lives. And the best part is that she gets to keep doing just that with BBSP!
Since moving to Denver, Colorado, Farrah spends nearly every weekend exploring the mountains and seasonal flora. And when she gets a new bike, Farrah plans to safely ride through mountains and cities as often as she can.
Want to share your story? Get in touch!
Email: Farrah@peopleforbikes.org
