For all the focus that innovative outreach efforts and community partners get, bike share systems should not overlook the power of traditional marketing.
Indego officials believe community leader ambassadors will be crucial to bringing bike share to low-income and people of color in greater numbers than the industry norm.
Bike sharing is about more than getting from one point to the next. Cities are embracing bike share as a tool for workforce development, health and recreation, and other goals.
Posters on the shiny new Indego bike share station kiosks declare Philadelphia “the city of bicycle love.” And so far, it doesn’t seem like false advertising.