Join our team! We’re hiring an equity writer

by Michael Andersen

Fernando Martinez of Bike Texas is part of Brownsville’s flowering bike culture.

Update 10/6/16: Thanks to the wonderfully impressive set of people who applied. We’re proud to welcome Stefani Cox to the Better Bike Share and PeopleForBikes teams later this month.

The United States has a long battle for social justice ahead of it. We believe healthy, social, affordable transportation will be part of that struggle.

We also believe that bicycling can advance transportation equity, and that equitable transportation can advance bicycling.

That’s why we’re hiring someone interested in telling that story one day at a time — spreading news about what works and what doesn’t and talking to people changing the streets of their cities.

The half-time position involves writing and managing content related to bicycling and equity for PeopleForBikes, the national bicycling advocacy group that’s part of the Better Bike Share Partnership.

Woodhull Medical Center in Brooklyn is one of many employers that subsidize bike share memberships for workers.

You’ll have a special focus on efforts to increase bike share use in low-income and underserved populations, published here on Most of the content will be published in the form of blog posts; responsibilities include taking or acquiring pictures and simple video to be used in blog content. Your stories might include remote interviews with bike share users, digging into data on bike share usage by neighborhood or finding an equity-related angle in a news article that mentions bike sharing.

You’ll succeed April Corbin, who held the position since 2014. You can read some of her work here, here and here. We focus in particular on efforts to fight inequities by race, ethnicity, class and national origin, and we also pay attention to important factors like wealth, income, language and education.

Greg Kormos, 70, pays $10 for an annual membership to Pacers Bikeshare, part of a program for residents of public housing. He’s one of its top five users.

You’ll also be helping the PeopleForBikes team identify the key audiences for the blog and develop metrics to track the effectiveness of the efforts. You’ll help identify other key contributors to the blog and look for partnerships that spread our content to other outlets.

Other writing projects could include editorials for news sources, feature stories for magazines and case studies for in-house publication. The equity writer will also have responsibilities in project management for publications surrounding this topic area, with oversight from the marketing and communications manager.

You’ll work under the PeopleForBikes Vice President of Local Innovation. You’ll work closely with the local innovation staff writer, who will act as an editor as needed, and by the PeopleForBikes local innovation marketing and communications manager.

We’re looking for someone with both some solid writing experience and some demonstrated expertise with matters of equity, justice, diversity and inclusion.

Duties and Responsibilities:

  • Produces and manages all content related to bicycling and equity and other writing projects as assigned
  • Develops an editorial plan annually
  • Collaborates in the ongoing development of the PeopleForBikes brand
  • Works closely with the PeopleForBikes staff to adhere to budget guidelines and deliver on editorial objectives
  • Manages relationships with other blog contributors
  • Assists in the development of the website as it relates to the blog
  • Monitors and analyzes readership on the blog and strives to increase it
  • Defines and refines best audience for content
  • Pitches blog content to other relevant blogs and news sources
  • Monitors and records placement of blog content
  • Other duties as assigned

Desired Qualifications:

  • Bachelor’s degree or equivalent work experience; journalism experience or education is a major plus
  • Interest and experience in equity issues, community outreach and social change
  • At least 2 years’ experience writing regularly, ideally for the web and ideally for your job
  • Familiarity with bicycling-related efforts of city governments
  • Understanding of city planning jargon and the ability to write technically as well as translate for a broader audience
  • Experience managing and creating content for the web
  • Skills in photography are a plus; skills in simple videography would be nice
  • Basic knowledge of HTML
  • Ability to cooperate and communicate effectively with co-workers, supervisor and outside contacts
  • Excellent verbal and written communication skills
  • Excellent organizational skills
  • Team-oriented and able to accept ideas and strategy from other individuals
  • Work well under pressure
  • Attentive to detail
  • Self-directed and able to carry out assignments without supervision
  • Willing to travel occasionally
  • Enthusiasm for bicycling in all its forms

Location: Boulder with possibility of working remotely.

Status: 20 hours/week; may be a staff or contract.

Pay: Assuming a contract position, starting range is $2,200 to $2,700 per month commensurate with experience. Opportunity for raise based on performance.

How to Apply:
Interested applicants should submit a cover letter, resume and three professional references as one PDF file to Applications will be reviewed on a rolling basis; we’d love to fill the position by Sept. 23, 2016. Please include the words “Equity Writer” in the subject line of your e-mail.

PeopleForBikes is an equal opportunity employer.