Beyond Equity — A Strategy for Developing Critical Leadership in Transportation

Can Monthly Passes Improve Bike Share Equity?

Adding monthly membership options to bike share pricing plans may increase bike share enrollment, especially among low-income potential riders, new research from NACTO finds.  NACTO’s second Equity Practitioners’ Paper, Can Monthly Passes Improve Bike Share Equity, uses research from comparable industries, findings from focus groups, and reports from outreach ambassadors to explore the impact of bike share pricing structures on sign-up rates.