Source: Divvy Bikes.
Themed rides can be a great way to initiate community engagement with bike share. This month in Chicago, women’s empowerment was the platform for an event near the 606 Trail.
The gathering took place Saturday, October 27th, and began at Walsh Park, one end of the Bloomingdale Trail (also known as the 606). The day kicked off with yoga and zumba in the park, followed by a two-mile ride. Plenty of healthy snacks were available, as well as bike mechanics to offer free tune-ups.
Rallying around women
Participants practice Zumba before the bike ride. Source: Divvy Bikes.
The ride was a chance to celebrate Women’s Bike Month, and it comes at a time when the #MeToo movement and other pressing issues of empowerment for women-identified individuals are gaining voice and dominating the news cycle.
Johntuanay Johnson, Outreach Coordinator for Divvy Bikes, was the official host of the event. This provided an opportunity to share marketing opportunities, such as a Motivate promo code that donates a dollar to School Cycle with each cycling trip. Additionally, local organizations were tabling on site.
Bike share and community partnership
Having Divvy Bikes and community-based organization West Town Bikes collaborate on an event was a marker of progress for both. These kinds of functions act as a means of strengthening the partnership between the operator and the group with strong ties to local residents and a focus on equity.
“We’ve always been in partnership,” said Danni Limonez, Program Manager at West Town Bikes. “But now it’s not just about the tech, but also marketing and community building.”
Multipoint strategies for engagement
Divvy and West Town Bikes have a host of other community engagement activities of course. Limonez and Johnson recently did Instagram takeovers of Divvy’s page to activate their social media account and cross-pollinate followers.
Source: Divvy Bikes.
West Town Bikes also has hopes of getting a digital literacy program up and running in the future, and has been working to implement urban planning principles into the community-based work. The bike share ambassadors are another important asset, as they can advocate for safer cycling infrastructure, such as protected bike lanes.
The Better Bike Share Partnership is funded by The JPB Foundation as a collaborative between the City of Philadelphia, the Bicycle Coalition of Greater Philadelphia, the National Association of City Transportation Officials (NACTO) and the PeopleForBikes Foundation to build equitable and replicable bike share systems. Follow us on Facebook, Twitter and Instagram or sign up for our weekly newsletter. Story tip? Write firstname.lastname@example.org.