Cities and bike share operators should have equity policies that direct or guide the system to serve residents equitably, including making the system accessible to traditionally underserved communities. At its core, equity means understanding and providing people what they need to be successful at an endeavor. The graphic in Figure 1 provides a simple distinction between equality (where each receives the same item), and equity. Articulating a specific equity policy helps to establish goals, build in accountability, and provides an opportunity to assess. A solid equity policy is an important first step in delivering an equitable bike share system.