2-pager: Marketing
Marketing is an important tool in sharing the existence, benefits and details of bike share equity programs, such as available discounts. This is especially important to bringing in new users. How do you get the word out about your system, communicate that it is fun and useful, and do so in a way that connects meaningfully with the community members you are trying to reach? A successful marketing campaign understands where people are at – both in terms of their information and views on bike share, as well as how and where they get their information.