Closing the Gender Gap for Shared E-scooters
To better understand the reasons for the gender gap in the use of shared e-scooters, Dott commissioned Steer to assess the current barriers experienced by women to their adoption and use of shared e-scooters.
Through user research, literature review, and interviews with industry experts, the study was designed to:
- Better understand the gender gap; and
- Recommend measures to reduce the gender gap.