2-pager: Data Collection and Metrics

Well-considered data metrics should enable bike share operators to identify equity gaps and to support program evaluation, including what is working, what isn’t, and why. However, common sources of data for many systems, periodic member surveys and usage data, may not be enough to measure progress toward equity goals. Challenges include finding staff or partners with the skills to collect and analyze data, and paying for evaluation given already limited funding. The limited duration of most equity programming makes it hard to gather consistent data over time, but that’s often what is needed to better measure equity outcomes.

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