Beyond Equity — A Strategy for Developing Critical Leadership in Transportation

Bluebikes

Boston Bikes built their successful membership subsidy program and Prescribe-a-Bike collaboration with the Boston Medical Center to reach more diverse city residents with the help of this grant funding. Expansion of these two programs joined plans to understand, reinforce and replicate the system’s best referral sources, align with other Boston Bikes programs, and develop more effective peer marketing tools through storytelling.