NABSA Workforce Diversity Wednesday: 2026 Mid-Year Round Up

As part of an ongoing series, NABSA is highlighting four individuals working in shared micromobility to spotlight diversity within the industry and encourage others to take part in the field.

In 2023, the North American Bikeshare and Scootershare Association (NABSA) launched Workforce Diversity Wednesdays to showcase the variety of jobs that exist in shared micromobility. The interviews highlight individuals’ work and roles with the hopes of helping people interested in shared micromobility see themselves in the industry.

This Wednesday, we are rounding up NABSA’s interviews from 2026 so far — hearing from Vanessa Serrano at Lime and Richard Reed at POGOH.

For the full interviews, visit the links.

How did you come to arrive at working in shared micromobility and your current role?

I began my journey at POGOH in 2020, in the middle of the COVID pandemic. I started as a Field Team Rebalancer, simply focused on paying my bills. At the time, I never imagined building a career within the organization or saw much of a future ahead. Fast forward two to three years, and I had grown into the role of Expansion Specialist. My perspective began to shift. I started to see real opportunity here, not just a job, but a potential career with PGH Bike Share. Now, in 2026, I will serve as the Director of Operations. Along the way, I’ve had the support of my family and friends and incredible organizations like NABSA and NACTO, and the staff here at POGOH who helped shape my understanding of the micro mobility world. For that guidance and support, I will always be grateful. – Ricky Reed

I’ve always had a passion for helping people by making things better, faster, more efficient, or more affordable. It’s just part of who I am and what I chose to focus on through my education and career in industrial engineering. That passion led me to shared micromobility, starting at Lyft and now at Lime. Along the way, I’ve learned that shared micromobility is truly a playground for solving interesting and complex problems, helping people get from point A to point B in a reliable and affordable way, while also shaping how cities and communities think about transportation. – Vanessa Serrano

What is your favorite thing about your job?

My favorite part of my job is the people. From the communities we serve to the colleagues I work alongside to the professionals across the micromobility industry, each person brings unique perspectives and styles that help move micromobility forward and make it better every day. – Ricky Reed

What has surprised you most about your job?

What has surprised me most about my job is realizing that the work is never really “done.” There is always another opportunity to improve how micromobility works in cities, especially across the Midwest, and that constant push to make things better keeps the work exciting. I’ve also been pleasantly surprised by the appetite people have for challenging the status quo. Whether it’s cities, advocates, or community members, there are so many people willing to rethink how our streets and transportation systems can work, particularly for those who benefit most from accessible and affordable mobility options. – Vanessa Serrano