In Europe, Shared Micromobility Ridership is Getting Older

A new survey from Voi sees a shift toward commuting over leisure with growing ridership among older adults.

Today, we take a look across the pond in Europe to understand how shared micromobility ridership is shifting in a continent leading in overall trips and fleet size. Earlier this month, Voi, a Swedish shared micromobility operator operating in more than 100 cities across Europe, released its latest survey with responses from nearly 12,000 participants in 12 European countries. Findings show that current Voi users now use the system at least once a week, with habits showing a shift from leisure activity to everyday mobility. Riding frequency is up about 9% from 2023, with commuting as the number one reason for riding. Most trips occur on weekdays with peaks during typical commuting hours. According to the North American Bikeshare and Scootershare Association 2024 Shared Micromobility State of the Industry Report for North America, 22% of riders report using shared micromobility weekly.

Another significant finding from the Voi survey is the rise in older adult riders, responsible for the stronger growth in Voi’s ridership base. According to the survey, the percentage of riders aged 45 and older increased from 10% to 25% between 2019 and 2025, with those aged 55 and older accounting for the fastest growth.

In North America, there is a growing focus on intentional programming aimed at including older adults in shared micromobility. Earlier this year, we looked at how Lincoln, Nebraska, and San Antonio, Texas, are encouraging shared micromobility among older adults and increasing the number of riders 50 and older. The same NABSA report indicates that representation has improved since 2023, but adults aged 45 and older are still underrepresented, especially those 65 and older.

The Voi survey emphasizes that the increased ridership among older adults is due to “availability, familiarity, and trust have increased,” underscoring the importance of educating all potential users of shared micromobility in programming that meets their mobility needs.

Read the full survey results to learn more about Voi’s findings.

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The Better Bike Share Partnership is funded by Freedom Together Foundation as a collaboration between the City of Philadelphia, the National Association of City Transportation Officials (NACTO), and the PeopleForBikes Foundation to build equitable and replicable bike share systems. Follow us on LinkedIn, Facebook, Twitter, and Instagram, or sign up for our weekly newsletter.

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