How to engage diverse communities with bike share: 2) Learn about your riders

by Stefani Cox

Welcome back to our series on outreach and community engagement practices for bike share!

Through each post we’re releasing a printable one-pager (below) that addresses a key component of meaningful bike share outreach. These components, identified through interviews with several high-outreach systems and their community-based partners, are 1) cultivating relationships, 2) learning about your riders, and 3) building employment opportunities. We hope that the one-pagers can serve as a resource for systems seeking to build a ridership reflective of overall community demographics.


2) Learn about your riders

Today’s one-pager takes on the challenge of better understanding who lives in your target community, as well as what values, goals, and obstacles are most important to them. Methods of engagement include surveys, classes, and informal gatherings.

>Download the BBSP one-pager on learning about your riders.

If you missed the first or last one-pagers in the series, you can download them here:

> Download the BBSP one-pager on relationship building. 

>Download the BBSP one-pager on engaging with workforce development through bike share.

We would like to thank Carniesha Kwashie at City of Philadelphia, Caressa Givens at Bublr Bikes, and Aysu Kirac at Stuyvesant Restoration Corporation for contributing to this resource.

The Better Bike Share Partnership is a JPB Foundation-funded collaboration between the City of Philadelphia, the Bicycle Coalition of Greater Philadelphia, the National Association of City Transportation Officials (NACTO) and the PeopleForBikes Foundation to build equitable and replicable bike share systems. Follow us on Facebook, Twitter and Instagram or sign up for our weekly newsletter. Story tip? Write