Posts in 2019
Ambassadors, team-building, and Instagram takeovers make for a unique summer.
Guest speakers announcement + scholarship opportunities.
Nonprofit in Alexandria's Arlandria area wants to make sure language isn't a barrier to accessing bike share.
Indiana Pacers Bikeshare brings bike share demos and classes to local parks and neighborhoods.
A couple of two-pagers and an infographic explain new research from Drexel University's Urban Health Collaborative.
Outreach to Spanish speakers in the Basalt, CO area connects locals, nonprofit partners, and bike share.
BBSP receives a one-year continuation grant to plan upcoming work.
Community partners come together to create group ride in Washington, D.C.
Hear about a transportation day in the life of D.C. guest blogger Kristen Jeffers, creator of The Black Urbanist.
Learn how coordination between partners makes for a better program for everyone.
Indego shares its guide to help ambassadors represent the bike share system.
Ambassadors will bring bike share to community events with local partners.
Mini-grantee Biki brings bike share to youth through partnership and outreach events.
Streetsblog highlights the country's latest adaptive cycle share program.
Transportation experts convene to discuss the future of e-bikes and e-scooter sharing.
Curbed highlights five cities making a difference in bike share equity.
Scooters and dockless e-bikes drive micromobility statistics from 2018.
Meet the first two mini-grantees of our new round -- both based in Nebraska.
Bike racer Ayesha McGowan shares her experiences using bike share across the country, and outside it.
Austin partners for sturdier scooter sharing.
Better Bike Share Philadelphia efforts rated for public impact.
New grantees announced for Spring 2019!
Philadelphia's partnership work is highlighted on a guest post through the Meeting of the Minds blog.
E-scooters are the hottest trend, but how do cities regulate them for inclusivity?
Text messaging might beat email in reaching bike share users.
Examples from Salinas and Portland show how racial equity can be incorporated through practice.
Harvard study takes a look at traffic and crime safety for various bike infrastructure models.
Charleston's Holy Spokes shares their practices for managing bike share members, staff, and equipment in the midst of hurricanes and more.
Final racial equity webinar with GARE on Thursday, February 28th.
A D.C. think tank is examining how bike share could better include children and their parents.
Black History Month is among early year opportunities to connect community with bike share.
Seattle has a baseline of dockless bikes in every neighborhood, but not necessarily distributed equally.
A resource from the Government Alliance on Race and Equity guides organizations on how to work with community.
American Community Survey numbers seemed to indicate that bike commuting was going down across the country, but other researchers disagree.
Take a look at this list of our published resources from last year.
The PeopleForBikes Foundation, as part of the Better Bike Share Partnership, will make mini grants of $2,500 - $7,500 available to non-profit community-based organizations, cities, and bike share operators
Explore Bike Share of Memphis has a big season coming up -- here's what it could look like.
Detroit's adaptive MoGo bike share pilot highlighted in the New York Times last month.
The Bicycle Coalition of Greater Philadelphia gave Latinx bike riders a chance to talk about bicycling barriers and aides.
Posts in 2018
This year's happenings in bike share equity.
Bike share is ringing in the cheer this season (lots of pictures included!).
Two one-pagers highlight Philadelphia Indego's efforts to make bike share memberships affordable and easy to pay for.
The first webinar in GARE's racial equity series was a 101 on explicit and implicit bias.
Healthy Ride halves bike share stations to increase network coverage and density.
Some cities are using bike share and scooter fees help fund memberships and services for low-income residents.
A recent webinar by Safe Routes to School National Partnership shows why public health professionals are important to any infrastructure partnership.
Guest blogger Micah Ling shares how Providence, Rhode Island has set the stage for riders with new infrastructure and the JUMP bike share system.
Better Bike Share is teaming up with the Government Alliance on Race and Equity for a 3-webinar series on racial justice work.
An opinion writer in Seattle notes some of the barriers to bicycling for riders who don't identify as male.
Naja Killebrew knows what she's talking about when it comes to marketing and communications. In a recent interview, she talks about her work cultivating meaningful community engagement in Philly.
Last year's funding round included Zyp Bikeshare in Birmingham. Learn more about the grant and their work.
Here's a list of cities where residents can use complimentary bike share to get to the polls.
The 606 trail in Chicago provided an avenue for biking and raising awareness of Women's Bike Month.
Senior centers might be the next best place to look in bike share outreach.
For $50 a month Kansas City residents can access unlimited bike share and bus trips, all with one card.
Catch any materials you may have missed from the joint BBSP/NABSA conference in September.
The #RideWithUsPgh campaign interviews bike share ambassadors and other residents about their history in the city and why they bike.
Charlotte looks to community storytelling for neighborhood cohesion, with bike share as the means of transportation.
NACTO Designing Cities 2018 was a meeting of the minds for transportation professionals, including bike share and equity-oriented stakeholders.
The Strategies for Engaging Community Report provides examples from bike share partnerships across the country.
Researchers are confirming what many have sensed for quite some time — planning meetings are stacked against people of color. And there might be some lessons for bike share professionals in the findings.
This year's NABSA conference was jointly planned with the Better Bike Share Partnership, bringing equity to the forefront of conference discussions.
Last week, bikeshare groups, city planners, mobility justice advocates and transportation officials convened at the Moving Forward Together conference in Portland.
Spanish language and youth outreach are important engagement tools for Philly's main bicycle organization.
Estevan shares his journey from customer service into management, and why bike share equity matters to him.
The Explore Bike Share system started with equitable principles from the beginning...and it shows.
Locating bike share near parks is a great idea for connectivity and recreation.
Another successful DSBT cohort! This graduation included Mayor Jim Kenney in attendance.
Experts Keith Benjamin and Barb Chamberlain will bookend our September 4-7 conference with NABSA.
Group rides, worker outreach, and discounts are tools for Bike Easy when it comes to reaching cyclists.
For West Town Bikes, youth development is a critical part of community engagement.
Announcing three workshops for our joint conference with NABSA!
The report is meant to help cities develop their own rules and regulations for dockless companies.
Researchers will survey and analyze bike share access programs across the country.
This week's bike share case study is an international take on equity.
One year in, MoGo Detroit is just getting started with bike share plans.
Lime and PayNearMe partner to increase bike share accessibility.
This grantee wants to learn more about how dockless bikes are distributed in Seattle and what that means for equitable access.
Part three in our series to introduce the new Better Bike Share grantees.
New Yorkers can donate Citi Bike rides to low-income residents through the Bike Angels program.
It's a multi-pronged approach to bike share outreach and accessibility for the Healthy Ride system.
One CityLab contributor shares her take on opportunities and pitfalls with dockless systems.
A recent resource could help all mobility justice organizations hire and retain an inclusive staff.
Ithaca launched with a dockless bike share system that doesn't cut any corners on equity.
Register now for our fall bike share conference!
This past year marked 123 million bike share trips since 2010.
Erick Huerta of Multicultural Communities for Mobility gets real about the challenges of working with both community members and transportation officials.
Partnerships with a local grocery store, a business improvement district, and health center improve access to Bublr and healthy food options.
Our newest Challenge Grantees got together to meet, greet, and plan.
Could one city's latest approach to managing dockless bikes help with clutter and right-of-way issues?
A three-day roundtable in Austin let cities test bikes and share optimism and concerns.
Submit your panels for this year's big bike share conference!
Reed is the President and CEO of a new nonprofit called Equiticity, which advocates for racial equity and mobility justice throughout the U.S.
Announcing this year's bike share conference, from September 4-7 in Portland, Oregon!
Portland State University closes out its initial series of bike share equity research with an analysis of those with current memberships.
A Twitter chat underlines what real bike share equity looks like...and what it's not.
Dianna Ward knows a thing or two about community engagement and how to build strong partnerships.
We're bringing the conversation on bike share equity to Twitter through #BBSPchat.
Announcing our newest round of Better Bike Share grantees!
We'll miss Kiera Smalls, but she's got some parting words of wisdom from her 3 years in bike share.
Discounted memberships, intentional station siting, and outreach are all on the table.
Two cities and JUMP Bikes share details on how they are moving forward with fully-electric bike share systems. Second half of a two-part series.
Some of the pros and cons of e-bikes in the bike share business. First half of a two-part series.
An interview with the City of Philadelphia's newest bike share outreach expert.
The multi-city SNAP Card to Ride program is a big step forward for bike share equity
A new pricing structure shows that bike share systems are getting more in tune with how their riders operate, and what they want out of the service.
This Ohio library is making bike share one of the resources available for its patrons to check out.
Low-income workers, such as couriers, who bicycle in the city often feel targeted, which begs the question of who gets to belong?
A BBSP/NACTO webinar shows that coordination and perseverance are key to building connections between systems.
In Fortaleza, Brazil, planners have created a bike share system available to the youngest of cyclists.
While ridership might still be small, it's clear the program is having an impact on those who try it out.
Posts in 2017
Take a look at NYC's vision statements and think about what your own city's bike share equity goals could look like.
Here's our recap of a full year in bike share equity.
A new partnership gives Indego passholders free access to the Barnes Foundation and releases 20 specially-decorated bikes onto Philly streets.
Cycling seems to be on the rise in DC, where bike share got started. Here's the breakdown according to new Census data.
Indego bike share volunteering was featured on Patty Jackson's WDAS-FM radio show.
Learn about Waffiyyah's work on accessibility and what it's like to move from the local to national level.
BBSP has a new face to introduce to the bike share equity world.
The Bicycle Coalition of Greater Philadelphia embarks on a mission of inclusive programming for those learning to ride bike share.
Here's the chart that stakeholders at Bicycle Transit Systems are using to walk the equity talk within their own company.
Town Watch works to engage community members through group rides in partnership with Indego bike share.
Multicultural Communities for Mobility hosts a multi-part video series on tough questions in bike share equity.
The 2017 NACTO conference was an opportunity for networking, WalkShops, and planning for years to come.
Our 3rd and final Q&A post features Gordon Padelford of Seattle Neighborhood Greenways.
Part 2 of 3 in our Q&A series covering Seattle's stationless bike share systems.
Bike share experts come together in Portland next year for a joint conference.
The final installment in our research series on Portland State University's bike share equity study.
A three-part Q&A series.
This post in our Portland State University research series shows what helps in getting people from all demographics on bikes.
BBSP is now taking proposals for bike share research projects in 2018-19. See post for more information and application materials.
All you need is a local transit card for unlimited free 15-minute rides.
A major bike share operator is working to integrate diversity and inclusion into all aspects of its work.
A focus on the organization-level allows for even more dynamic events and community engagement activities.
In our newest post on Portland State University's research, we explore their findings on traffic safety and infrastructure.
A third video from LA's bike share partnership challenges narratives of how we approach equity work.
The 2017 North American Bike Share Association conference was held in Montréal, Canada this year. Here's a quick overview.
Seeing change as inevitable, Nice Ride has proposed to reinvent itself. But what will it mean for equity?
We're kicking off our series on Portland State University's bike share research with a discussion of the opportunities for increased bike share use across communities.
We're announcing a new round of funding for bike share equity initiatives!
One small city is making big strides with bike share through free rides and lots of community engagement.
We're excited to announce new funding from The JPB Foundation to help us continue our work on equitable bike sharing.
Bike share should tune into Milwaukee's conversation on connecting underserved communities to parks and open space.
A look into the behind-the-scenes planning and outreach by Motivate and City of Oakland. Second in a two-part series.
The first of two posts looking into the equity measures and partnership for the San Francisco Bay Area's Ford GoBike system.
Guest blogger Steven Cousins of Atlanta discusses his top reasons for choosing Relay bike share as his preferred mode of transit.
We'll miss seeing Tamika Butler in the bike space! But in the meantime she has some parting words of wisdom for advocates.
NACTO is looking for a Program Manager for Better Bike Share. Help us spread the word.
Divvy Bikes is hiring community organizers to increase the use of bike share stations in low-income neighborhoods.
The City of Philadelphia is looking for the next leader to manage the Better Bike Share Partnership.
Take a look at the Atlanta Bike Champions training materials for ideas on how to best prepare bike share equity advocates.
New research studies what factors encourage and discourage low-income people of color from using bike share.
How planners can include youth and participatory processes in their bike share station siting.
Guest blogger Omar Hernandez shows how Interfaith hospital uses bike share to promote health.
Why the latest trend in bike sharing could be harmful to low-income individuals hoping to use the system.
Connie Law shares some of her thoughts about what works — and what doesn't — with the downtown Los Angeles bike share system.
Youth are the future of bike share. Here's what you can do to include them in your outreach activities.
Research looks at the similarities — and differences — when it comes to biking preferences in the Roxbury neighborhood of Boston.
Bike share can be a great tool to help people access open space.
Detroit rolls out shiny new bikes, and hopes to do equity right.
Learn about the Digital Skills and Bicycle Thrills program that connects Indego bike share to computer know-how.
Kate Fillin-Yeh of NACTO shares her analysis in a Vision Zero Cities Journal article.
Portland and Detroit looking to bring accessibility to short-term bike rentals.
Open streets events can serve as a great venue for getting the word out on bike share and partnering with diverse community members.
Guidelines from Philadelphia help local organizations schedule bike share events.
A rainy day didn’t stop bike share professionals and enthusiasts from coming together at Piedmont Park in Atlanta this Wednesday to celebrate the expansion of the Relay Bike
Bike share experts can learn from LACBC's efforts to increase diversity among its Climate Ride participants.
Here's how partnerships help drive equitable bike share work in Bed-Stuy.
We're back with some extra online engagement tips for bike share!
Memphis is set on breaking new ground with its full-scale launch and community collaboration.
Two Philadelphia experts explain what makes a strong social media presence and how they work together to build one.
Baltimore veterans show how bike share can be a workforce development tool.
Areli Morales just got a taste of LA's bike share system, and she's excited by what she sees so far.
The final post in our series on barriers to bicycling looks at that big topic of infrastructure.
Whether advocates know it or not, perceptions of police profiling impact bicycling decisions every day.
A Spelman student takes to spreading bike share joy both on and off-campus.
Concerns over robbery and theft make an impact when it comes to deciding whether or not to bike.
The latest #MoveEquity Tweetchat focused on active transportation barriers among Black Americans.
The first post in our new series examining push and pull factors for Black and Latino cycling.
Today we're guest posting on the PlacesForBikes blog about shared strategies between bike share and other cycling initiatives.
Take a look at these sample job descriptions for equitable bike share hiring.
Bike share is good for the body, but also the mind.
Here are three different approaches for incorporating workforce development opportunities with bike share engagement.
Surveys, classes, and informal gatherings are some of the methods that can deepen local connections and help operators determine future bike share priorities in target neighborhoods.
Take a look at the first one-pager in our series on equitable bike share outreach.
MLK Day becomes an active holiday when volunteer work and bike share enter the picture.
Bike share members and staff explain why and how they interact with their systems.
Posts in 2016
Need Twitter handles to follow in the mobility equity space? Take a look at this list.
Here are the links you need to understand this year in bike share equity.
Cycling and bike share are often male-dominated, but that's not the way it has to be.
Some wonder if public subsidies should become part of New York City's bike share support moving forward.
Winter is the time to get creative when it comes to getting the word out about bike share.
It’s not only the rich countries of the world who are learning lessons on bike share and equity.
In Los Angeles, Metro staff and community partners plan together for achieving equity.
Here's what it was like to be at one of the most diverse transportation gatherings ever.
Westside residents get out and get mobile through the Atlanta Champions program.
Communities and bike share systems want better data about their riders. Now there's a tool and tips to help figure it all out.
The consequences of police interactions might affect bike share popularity in some neighborhoods.
Lump-sum annual discounts can actually be bad for poor people.
Lori Lematta has learned how fast poverty can happen, and how to fight back.
Carniesha Kwashie lays out bike share learnings in a new Placemakers podcast.
It's great news for bike share outreach pros.
The simple secret behind the nation's fastest-growing bike share discount program.
Frank words and actionable advice from a leader in the bike share industry.
A bike share station that isn't useful isn't equitable - it's decorative.
We went deep into one of bike sharing's biggest mysteries.
Bike sharing's most fundamental problem is simple: money.
The public might actually be able to save by spending *more* money on it.
It creates a gradual transition to full-price membership.
To be equitable, your system has to be useful.
You'll focus on efforts to increase bike share use in low-income and underserved populations.
In a sense, we're just working out the details of a vision from the 1960s.
"I feel like it’s a democratic mode of transportation.”
All the outreach rides and discount fare programs in the world won't be worth much unless bike sharing feels safe to use, too. A report out Wednesday from the National
Not wanting to look like you just rode a bicycle is a barrier to hopping on one. But does it have to be?
Uber and Lyft may have bowed out of Austin due to new regulations, but Austin B-Cycle is going strong. And that is coming in handy for residents who want to take
“Honestly, I feel like Divvy bike is the only transit authority that is not afraid of impoverished areas."
Helsinki isn't known as a global bike capital. But the 500 bikes in its two-month-old sharing system are already among the most-ridden in all of Europe or the Americas.
Restoration Corporation has now launched a new effort to help Brooklyn employers sign up for Citi Bike’s corporate subsidy program.
Bike share is so much more than a collection of docking stations and bicycles. Last month, the Better Bike Share Partnership hosted the Better Bike Share Conference in Philadelphia. More than 100 city officials, bike share operators,
Ink Factory specializes in real-time graphic recordings of events
How are we supposed to talk about equity when we don’t even have a shared definition half the time?
More than 100 people came together June 22-24, 2016 for the Better Bike Share Conference in Philadelphia. Here are some highlights, nuggets of wisdom and takeaways, as shared by attendees using the hashtag #bikeshare4all on Twitter.
A picture is worth a thousand words, and for bike share systems it’s also good for customer conversion.
As one of the oldest bike share systems in the country, Nice Ride Minnesota has had more time than most to explore equity programming. Younger systems
Users who may be unable to ride a typical two-wheel bike without a modification can choose from two tricycles, two side-by-side bikes (similar to a tandem, but side by side), or one handcycle.
Sometimes in our well-intentioned eagerness for solutions, we--planners, advocates, organizations and agencies--get ahead of ourselves.
I am encouraged by the fact that one of the trends is to care about equity, or have a desire to care about equity.
1. Gain insight into what works and what doesn't for systems trying to expand access and use outside their city core. Topics include how pricing affects ridership, density, and more. 2.
Fargo's Great Rides is an 11-station, 100-bicycle seasonal system. Its last season saw 143,000 trips and an average of six or seven rides per bike per day—more usage per bike than in New York, Washington DC or Paris.
Bike sharing pros talk about the cultural barriers that keep bike sharing exclusive. Shaquana Boykin knows exactly what that means - she's lived it.
Topeka Metro Bikes is expanding its bike share system with the help of some old-fashioned standard bike racks.
Indiana Housing Authority bike share members ride three times more often than other members.
Low-income residents living in the Washington DC area can now get Capital Bikeshare memberships for $5 annually, thanks to a newly announced Community Partner Program.
Maybe there are bigger barriers to bike share than not having a credit card.
When it comes to integrating bike share with other forms of public transit, Los Angeles County is going where no bike share has gone before.
Understanding how people make transportation choices is crucial to better marketing bike share, and one group of researchers believes they can add to the industry’s collective knowledge
Registration is now open for the Better Bike Share Conference in Philadelphia and attendees have until May 4 to take advantage of discounted early bird rates.
The potential of electric pedal-assist bicycles to entice nervous and intimidated people into trying bike share is promising, but so far
The Better Bike Share Partnership brought together influential people from five diverse cities that are planning to launch bike share within the next two years: Atlanta, Baltimore, Detroit, Los Angeles and Memphis.
It takes Abiesolom “Abi” Woldegedreal 45 minutes to an hour on the bus to get from his home in Columbia Heights to the CVS Pharmacy where he works. Luckily, he has a quicker commuting option—Capital Bikeshare.
Equity in bike share can’t be achieved alone. That is why the Better Bike Share Partnership is bringing together the people who collectively can make it happen.
Hiring minorities is nothing to celebrate if they don’t have a voice.
At its best, transportation can have an even greater impact than delivering people to opportunity. It should also bring opportunity to them.
Portland’s bike share is taking shape. That’s exciting for residents who’ve been waiting almost a decade to get it, and it’s encouraging news for everyone who will benefit from equity initiatives being built into the system.
As the nation’s oldest community development corporation, Bedford Stuyvesant Restoration Corporation has learned that partnerships must be two-way streets.
Posts in 2015
With 2015 coming to a close, let’s take a look back at the past year in bike share and equity.
When her mom gifted her a bicycle, Keola Harrington’s knee-jerk reaction was, I’m not riding this on Philadelphia streets.
If you want people to embrace your bike share as public transit, they must perceive it to be as available and reliable as established options.
Philadelphians are curious and excited about trying the city’s new bike share system, and next spring a pilot program will explore whether that excitement is enough to motivate people into learning digital literacy skills.
More than 50 percent of Buffalo CarShare members are people of color, and 50 percent make a household income of less than $25,000 per year. Those are the demographics that equity-focused bike share systems—and other car share services—have only dreamt
Before you can change who uses bike share, you need to know who uses bike share and how they use it. What do systems really know?
We want to know what training, workshops, activities or speakers would be most valuable to you and your organizations.
Organizers say what youth programming fails to do in terms of direct membership signups, it makes up for tenfold by building indirect awareness and—perhaps most importantly—by establishing goodwill among the community.
The PeopleForBikes Foundation, as part of the Better Bike Share Partnership, will make grants of $25,000 - $75,000 available to collaborations of non-profit community-based organizations, cities, and bike share operators.
Residents at the oldest public housing development in the United States now have access to bike share.
Cities can increase users, equity by offering monthly membership and payment options NACTO releases second paper in “Practitioners’ Paper” series to highlight best practices for cities aiming to address equity issues while introducing or expanding their bike share systems
When the goal is getting people onto bicycles, the best strategy is… getting people onto bicycles. That’s the simple but effective thought process in North Carolina where Charlotte B-Cycle emphasizes group rides as one of its primary forms
In 2011, Boston Bikes, the city agency that owns and oversees Hubway, began offering $5 subsidized Hubway memberships in hopes of making bike share an affordable transportation option for all Bostonians.
Bublr now charges no late fees and offers no annual memberships.
For all the focus that innovative outreach efforts and community partners get, bike share systems should not overlook the power of traditional marketing.
The voices of the communities trying to be reached matter, and they have no shortage of things to say about bike share and equity.
“This provides a comfort level, knowing there’s assistance for you. It takes away the, 'A mile is so long. What if I just can’t do that?'”
Indego officials believe community leader ambassadors will be crucial to bringing bike share to low-income and people of color in greater numbers than the industry norm.
This is a blog post excerpt, custom crafted.
Of the 2,548 people who have signed up for memberships so far, 78 chose the cash option and successfully made their first payment.
Bike sharing is about more than getting from one point to the next. Cities are embracing bike share as a tool for workforce development, health and recreation, and other goals.
There was a constant ding-ding of the Indego bells, an occasional "Go Point Breeze! Go bike share!" chant, and more smiles than I could count.
Cities can improve ridership, equity by increasing station density to 28 stations per square mile.
Posters on the shiny new Indego bike share station kiosks declare Philadelphia “the city of bicycle love.” And so far, it doesn’t seem like false advertising.
One of the biggest motivators is new self-reported information on personal transportation cost savings as a result of using bike share.
People can’t use a system that isn’t in their neighborhood. By this summer, Chicago will be the first U.S. city to solve this problem for most of its residents.
When the City of Brownsville decided to use bicycles to promote community health, skeptics said interest simply wasn’t there. They aren’t saying that anymore.
Laurie Ellis has had people scream at her from their cars while she’s on her bike. They have shouted, “You look good on that bike!” “You go, girl!” “I’m jealous!”
“To put on an event on our own would, if nothing else, take more manpower than we have. So, being able to piggyback off others, that makes a huge difference for us."
Bublr in Milwaukee is moving away from the traditional payment structure of bike shares. It’s a move operators believe will make the system more attractive to residents of all income levels.
Here's an underappreciated equity benefit of bike sharing: It's created a new career path into the bike industry for people good at working with their hands.
Citi Bike's program that offers discounted memberships to some low-income New Yorkers is getting a big boost, thanks to system expansion.
Phoenix and Tampa Bay are the first major cities in the United States to launch using GPS-enabled bicycles
Before Seattle launched Pronto Cycle Share in October, observers wondered how big of a setback the mayor-supported, mandatory helmet law would be.
Soon after it became clear that U.S. bike-sharing systems were failing to serve most lower-income people, a conventional wisdom emerged: the barrier must be credit cards. Now, a new consensus is changing that assumption.
Not all neighborhoods are created equal, so the outreach efforts within them shouldn’t be either.
One of the biggest experiments in bike share equity recently launched in an unexpected location: one of the wealthiest counties in the United States.
“Team Chunk—plus sized. Cruisin’, weave blowing. But seriously, to see a plus size—that would be motivation. I could do it."
In North America, 2013 was the year of bike sharing. Now, we are working to make 2015 the year of equitable bike share.